Over at EquatorLive, I’ve recently put together an article on how to set your stall out on Twitter from a personality perspective if you are a corporate entity. I did want to use the term ‘faceless’ there but that’s exactly what this article covers off – putting a face, a personality, to the world of Twitter. Yes, what is happening with Twitter right now could very well be a passing fad, but I doubt it will disappear. Merely, I believe what Twitter will become will be a bastard son of what it is right now and not necessarily what it set out to be. Commercial interests are invading Twitter like a rash and, ultimately, there’s money to be made and this is invariably going to shape how Twitter runs in the future.

The great unknown will be how will the owners make money out of all this themselves… Stay tuned!